Bark helps parents keep kids safe online without invading their privacy

Launching today is a new service called Bark, aimed at parents who want to keep their kids safe online. Unlike traditional “parental control” software or net nanny-type watchdog applications, Bark’s goal is to strike the correct balance between respecting a child’s right to privacy and protecting them from online predators and cyberbullying, while also looking out for issues like sexting or mental health concerns.

The idea for Bark comes from a founding team of parents themselves.

CEO Brian Bason previously served as a founding employee at YouCast (sold to SocialChorus), co-founder at Crowdstream (sold to RadioIO) and, most recently, was CTO at Niche, acquired by Twitter.

Bason, whose kids are now 8 and 11, left Twitter last July to begin working on Bark.

“So much socialization happens through connected devices. As a parent, that raises the question of how you keep them safe in that environment, but still let them explore and harness the power of technology,” Bason explains.

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